AI Commitment & Principles
ADVANCE®AI Committed to Responsible AI
Introduction
At ADVANCE®AI, we are committed to leveraging artificial intelligence to enhance the quality, transparency and impact of interactions between pharmaceutical companies’ field-based teams and Healthcare Professionals (HCPs). Our AI-powered solutions empower pharmaceutical leaders to gain continuous visibility of the quality of these conversations, helping to ensure that every engagement is meaningful, impactful and aligned with business objectives.
As an industry leader in AI for the pharmaceutical sector, we understand the responsibility that comes with analysing potentially sensitive communication. Our AI Commitment and Principles reflect our deep commitment to ethical, responsible and transparent AI practices.
Our AI Commitment and Principles are supported by our External AI Policy.
Our Commitment to Responsible AI
At ADVANCE®AI, our commitment to responsible AI is at the heart of everything we do. We believe that AI should be developed and used to empower pharmaceutical companies to have more meaningful interactions with healthcare professionals, while maintaining the highest ethical standards.
Our Core Responsible AI Principles
Our commitment to Responsible AI is built on the following guiding principles:
Transparency and Accountability
We are committed to providing transparent insights into the AI systems we design, deploy and monitor. We can provide our clients with a clear understanding of how our AI models generate insights We take full responsibility for the outcomes of our AI systems, provided the system has been used in line with intended use, ensuring they meet the ethical, legal and business requirements.
Fairness
We believe that AI solutions must be fair and unbiased. Any AI solutions within ADVANCE®AI will be actively assessed to identify and mitigate any potential bias or discrimination. We also utilise several pre-deployment techniques and reviews to ensure any algorithms used are fair.
Privacy and Security
We are dedicated to safeguarding the privacy of all data shared with us by our clients and ensuring that our AI systems comply with global data protection regulations, including GDPR. Data security is a top priority, and we implement robust security measures to protect against unauthorised access and misuse of data.
Safety and Reliability
Our AI systems are built to be reliable, accurate and robust. We implement rigorous testing, validation and monitoring procedures to ensure that any AI system used within ADVANCE®AI functions as expected and does not produce harmful or unintended outcomes. Our AI systems are continuously monitored to maintain the highest level of safety and operational effectiveness.
Human-Centred Design
We believe that AI should complement human judgment and empower pharmaceutical teams to have more meaningful and impactful conversations with healthcare professionals. Our AI solutions are designed to enhance human capabilities, helping pharma teams make informed, data-driven decisions while maintaining personal and professional connections with HCPs.
Ethical Use of AI
We are committed to ensuring that AI is used in ways that align with ethical standards, and societal values. Our ADVANCE®AI platform is purposefully designed to exclude employee monitoring capabilities, reflecting our stance against such practices. Furthermore, we do not support or use AI applications that may cause harm, exploit vulnerabilities or contribute to unethical outcomes.
Trust and Integrity
Trust is the cornerstone of our relationships with clients We are committed to fostering trust by being transparent, accountable and reliable, ensuring that our clients and stakeholders can rely on us to deliver impactful, ethical, and responsible AI-driven insights.
Sustainability
We recognise the importance of considering environmental and societal impacts in the development and deployment of AI technologies. We aim to be mindful of the broader implications of AI, including energy efficiency, resource usage, and long-term environmental effects, while remaining aware of the evolving landscape of sustainability in AI practices.
Contact Us
For more information or questions about our AI Commitment and Principles, please contact us