available now

the world's first pharma sentiment score.

APEX* (Advance®AI Pharma Emotive indeX) is our brand new pharma-specific sentiment score, designed to track HCP sentiment over time and predict growth.

APEX* provides unprecedented opportunity to understand field-force engagement from an 
entirely new perspective.

  • bullet icon APEX* scores are proven to strongly correlate with HCP behaviour change.
  • bullet icon APEX* empowers senior leaders to make decisions that drive growth.
  • bullet icon Developed in partnership with IBM and our board of senior pharma advisors.
Apex Glow

see it in action

Speak to our specialist team to find out how APEX* can unlock the value of sentiment across your field-force engagement.

request a demo about see it in action
APEX* is the outcome of two years’ of

innovating, testing and refining to deliver a proven & trusted product.

learn more about apex*

See the video below to learn more about our innovation journey in bringing the world’s first pharma-specific sentiment score to market.

1
market needs &
opportunity

Our board of senior advisors across 20 pharma companies identified sentiment as the #1 need.

2
innovation
& development

Partnering with IBM, we developed pharma-specific algorithms based on 130 cross-sector sentiments.

3
testing &
weighting for impact

Weighted algorithms were trialled with 5000 HCPs, before pressure-testing with 20 pharma companies.

hear from our clients

See the video below and hear what our APEX* beta clients are saying about it.